CASEY FAMILY PROGRAMS
After completing an identity refresh with a local design agency, Casey needed help developing the resulting logo and initial style samples into a comprehensive brand system that would work for a large, decentralized nonprofit with limited in-house design resources.
Working with Casey’s communications team over a period of several months, key pieces were designed as they arose. This approach enabled interaction with many different internal departments and provided a deep understanding of what worked and what didn’t. The end result was a family of materials that served as examples of “the look,” and a standards manual that documented and explained a practical design language, which could be effectively and consistently supported by the whole organization.
BRAND STANDARDS GUIDE
REPORT COVERS
ONLINE EVENT REGISTRATION
ONLINE NEWSLETTER
